Welcome to our blog,
We are a group of analysts who work in the marketing agency environment with experience across a diverse group of client websites ranging from collectibles to CPG to health and beauty, all within the eCommerce B2C space.
Needless to say, we come across many different questions on a daily basis. Some examples include: How should I benchmark my email performance? How do I track this KPI? Where can I find this report in Coremetrics, Adobe, Google? (We work with all of them)
As you can imagine some of these questions come up more often than others. We want to create a place where we can discuss the common questions we see popping up in the industry, as well as make analytics more approachable for the working professional.
Here you’ll find everything from tool specific tips geared at helping you to get more out of your analytics solution to digital marketing trends that you may want to consider for your business.
Lastly, we are here to answer YOUR questions. Send us any specific questions you may have by contacting us below, and we will incorporate an answer into one of our future posts!