How do you measure success of your business or marketing campaigns? Do you look at Sales? Conversion Rate? Some kind of engagement KPI? These are all pretty common and give a good indication of the short-term impact and performance of a campaign.
But how do you measure the long-term success of your business? One practice I typically recommend to my clients is to look at 5 key customer segments and how these grow / shrink over time. Continue reading “How To Measure Long Term Success”